Recruiting and language


You may also be dealing with an omnipresent problem that, according to a survey conducted by the Diversity Charter for the Diversity Trends Report 2020, affects 55% of German companies: the shortage of skilled workers. According to the Federal Statistical Office, German companies will already be short 9 million workers by 2035. At the same time, more and more young people expect to be addressed by companies gender-inclusive and inclusively.

Inclusive language in staff communication

So if the competition for skilled workers is getting bigger and bigger, it would be logical to address as many and diverse talents as possible in HR communication, wouldn't it?

Unfortunately, many companies still use the generic masculine in job advertisements and on their website and do not reflect on gender codes in their position descriptions or their visual language.

If you still need arguments to generate internal support for an appropriate project - here we have compiled some for you:

Is this also the case in your company, in your organisation or in your institution? We would be happy to advise you on how to do it better and more successfully.

Contact us!

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