Our team draws on many years of experience with conscious, anti-racist, and gender-inclusive communication. Our expertise is grounded in research and informed by real-world experience in coaching, organizational development, marketing, and communication.
Simone is Managing Director of the linguistic consultancy LUB GmbH with the brands diversity company and Fairlanguage. She advises organizations on all aspects of inclusive communication and the visibility of women and other genders in language. Her vision is a research-based, socially responsible business with an ethical impact - for a more peaceful, fairer and more empathetic coexistence.
Freddie* has been working in education for many years, focusing primarily on topics such as gender diversity and trans* sensitization. In addition, dey has just completed a Master's degree in Gender and Queer Studies at the University of Cologne and brings the latest scientific findings to her work. As a non-binary person, Freddie* shares insights into her own experiences with gender-sensitive language (or the lack thereof).
Fairlanguage has been part of the linguistic consultancy LUB GmbH since the beginning of 2023.
You can find a list of other team members on the LUB homepage.
We believe that language shapes reality and our behavior. How we communicate influences our social interactions and society: that why it's important to address discriminatory structures in language.
Not being acknowledged in language means you’re out of sight and out of mind. Being invisible, unvalued, and forgotten leads to being left out of the social structures and professional environments.
We are committed to increasing awareness of inclusive language without being prescriptive or dogmatic. We provide opportunities to how to communicate more consciously – to break down barriers to more authentic, inclusive and effective communication.
We had many different ideas about what name we should have.
In the end, we decided on Fairlanguage because it expressed what we want to achieve: Making language fairer or more equitable.
We believe in a fair and diverse society in which everyone can participate. Inclusive communication is our contribution to achieving this goal.
We know from our work that it is important to keep reflecting and learning that there is usually more than one perspective. This also applies to us and our company name. fair is both an English and a German adjective.
In German, it means: respecting the rights of others. That is what we want to convey.
In English, there are many meanings, including: following the rules, treating everyone equally (or also: creating fair conditions for everyone), favoring no one.
But also in relation to hair and skin: light.
Although somewhat outdated, the word "fair" in English is used in the context of eurocentric notions of beauty, racism and colorism (the preference for lighter skin).
This is not what we want to convey with our company name. We are aware that the word fair has multiple meanings. In both English and German, it expresses that we stand for justice in communication.
Our critical examination of the name therefore also represents a never-ending learning process for us. It reminds us again and again that our use of language is also complex and that we must constantly question our world view and our reservations.
A brand of LUB GmbH - Linguistische Unternehmensberatung
L9, 11 - 68161 Mannheim
0621 | 122 958 95
kontakt@fairlanguage.com
