Our team is familiar with the challenges of inclusive, anti-racist and gender-equitable communication as well as gender and sexual diversity in the workplace. We combine academic and practical expertise in coaching, process support, marketing and communication.
We have already helped many companies to create a diverse workforce and offer everyone a safe and fair working environment.
Freddie* has been working in education for ten years, focusing primarily on topics such as gender diversity and trans* sensitization. Dey has a Master's degree in Gender and Queer Studies and is currently doing a doctorate in educational science on power-critical educational approaches. Dey therefore brings the latest scientific findings to her work. As a non-binary person, dey has her own experience as a trans* person in the world of work and brings this into her work.
Simone is Managing Director of the linguistic consultancy LUB GmbH with the brands diversity company and Fairlanguage. She advises organizations on all aspects of inclusive communication and the visibility of women and other genders in language. Her vision is a research-based, socially responsible business with an ethical impact - for a more peaceful, fairer and more empathetic coexistence.
Fairlanguage has been part of the linguistic consultancy LUB GmbH since the beginning of 2023.
You can find a list of other team members on the LUB homepage.
We are convinced that language shapes reality and actions. It is therefore important to address discriminatory structures in our language and our actions.
Those who are not present in language are not conscious of it. Those who are directly or indirectly discriminated against linguistically have to overcome additional barriers on a daily basis and are given little or no consideration when it comes to shaping our society and our working world.
We raise people's awareness of inclusive language - without regulations, prohibitions or condemnations. We inspire and support on the way to more appreciation and care in communication. We want to reduce barriers instead of creating new ones.
Language is not the only way to do this, as queer people in particular experience barriers at work that go beyond communication. It is important to us to uncover these barriers and remove them together with you. Because diverse teams are more efficient and satisfied - but the right measures are needed to ensure this satisfaction.
We had many different ideas about what name we should have.
In the end, we decided on Fairlanguage because it expressed what we want to achieve: Making language fairer or more equitable.
We believe in a fair and diverse society in which all people can participate. Inclusive communication and the creation of open structures for more diversity is our contribution to achieving this goal.
We know from our work that it is important to keep reflecting and learning that there is usually more than one perspective. This also applies to us and our company name. fair is both an English and a German adjective.
In German, it means: respecting the rights of others. That is what we want to convey.
In English, there are many meanings, including: following the rules, treating everyone equally (or also: creating fair conditions for everyone), favoring no one.
But also in relation to hair and skin: light.
Although somewhat outdated, the word "fair" in English is used in the context of eurocentric notions of beauty, racism and colorism (the preference for lighter skin).
This is not what we want to convey with our company name. We are aware that the word fair has multiple meanings. In both English and German, it expresses that we stand for justice in communication.
Our critical examination of the name therefore also represents a never-ending learning process for us. It reminds us again and again that our use of language is also complex and that we must constantly question our world view and our reservations.
A brand of LUB GmbH - Linguistische Unternehmensberatung
L9, 11 - 68161 Mannheim
0621 | 122 958 95
kontakt@fairlanguage.com
